The Football Association of Malawi (FAM) and the Malawi Digital Broadcasting Network (MDBNL) on Thursday signed a memorandum of understanding (MoU) to set the ball rolling on finalising the establishment of a dedicated local Football Pay TV Channel.
The channel, which will be carried on Kiliye Kiliye decoders on channel 122, will go live once FAM finalise technical procedures with content producers.
FAM Vice President, Jabbar Alide, said the channel will go a long way in guaranteeing local football sustainable revenue.
Alide said: “The advantage of having this Pay TV Channel cannot be overemphasized as it guarantees sustainable revenues for our Super League teams who have struggled financially for a very long time.
“It provides a platform for exposure of our talents and brings Malawian football into the homes of Malawians across the country and it also provides escalated value of our sponsors as they expose their brands further beyond the stadium walls.”
He further said the Football Pay TV Channel is a perfect way of ensuring that fans stay at home in these times of COVID – 19 Pandemic whilst enjoying the beautiful game
Chief Executive Officer for MDBNL, Denis Chirwa, said his network is ready to switch on the channel once FAM and its content producers provide them with the signal.
“We are here to provide technical expertise to the initiative and as MDBNL, we are ready to carry the channel and roll out. Once FAM gives us the signal, we will start,” he said.
Details of the subscription procedures will be announced later.